Walmart - International Womensday
Film
2012
Produced by Hotel de Ville for Massmart/Walmart
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Liberty Timeline was created for the Financial Services Group Liberty to be played at their annual Wealthworld conference.
It tells the story of Oscar Freeman's life, from birth to death across a timeline of polaroid photos. The film was designed to play across 9 consecutive screens, with a combined length in excess of 62 meters.
At the 2009 Loerie Awards it won Gold and was used as the basis for the "Own your life" TV advertising campaign for Liberty.Animation, Directing2012 -
This documentary was commissioned by Massmart and Cambridge Food to give insight into the lives of their customers.
It was shown at the Massmart shareholders conference as well as the Wal-mart associates conference.
To maintain the integrity of the documentary everything was filmed using only available light and a crew of two using the Canon 5D and fast primes.Cinematography, Film2012